February 1, 2008,
After more than twenty years Master Framebuilder Kelly Bedford will once again be producing custom, handmade steel bicycle frames under his own name. With encouragement from Ben Serotta of Serotta Bicycles, Kelly’s full-time employer for the past twenty years, Kelly will put his years of expertise in building the highest quality lugged steel frames to good use under the banner of K.Bedford Customs.

As noted in the official Serotta press release,

“K.Bedford Customs is distinctly separate from Serotta and will operate as a stand-alone brand 100% independent of Serotta’s Saratoga Springs-based design and production facility. All frames will be consumer direct – Kelly can be reached at kbedfish@yahoo.com or evenings and weekends at (518) 538-8055. “Despite this ambitious and time consuming outside venture, my current position as senior design at Serotta remains unchanged,” reassured Bedford to decades-worth of Serotta fans.”

“K. Bedford Customs will offer road, cross, track and touring frames. Geometry will draw on 20 years of knowledge Bedford has accrued at Serotta and every frame will be painted by premier finisher Joe Bell of California. Including custom finishing, K. Bedford Custom frames will be priced in the $2,500-$3,500 range.”

In addition to building frames, Kelly will offer complete bicycles and is available for repair and restoration projects on vintage and contemporary bicycles.